fashion week in Stockholm 2015

Björn Borg's look - not flattering

Everyone is buzzing about Björn Borg doing the moon walk...

Ok, maybe not figuratively but his models did at Stockholm's latest fashion week on his Mars runway!  (Check it out http://www.bbss16.com/media/show)

Borg's clothes seem very sporty and simple.  That's often the case in Swedish fashion design - clean lines, sophisticated and lots of black and white is standard.  At Filippa K for example, the bucket bag made the biggest statement while the clothes were beautiful foils for the bag, and extremely wearable. Nothing too fashiony but minimalism at its best.  Here's what they say from the field about the fashion week in Stockholm.

Although there are exceptions to the rule, for example see Jumperfabriken for example, which I fell in love with during our last trip to Sweden, and BACK.

BACK design

Fun stuff, check it out http://fashionweek.se/designers/back.  "And fellow artists, worry about how you feel at the time".  Be confident like Kanye. ;-) Check it out kanye-wests-blunt-poignant-vma-video speech. "It ain't about me, it's about ideas."  Soooo, how's this link back to fashion?  Umm, ask him, I guess he thinks he's a designer?  But really not too different from Borg it seems. ;-)

Kanye West's look - also not flattering!